10 Tips for Successful Wine Clubs

Wine clubs are the lifeblood of our direct-to-consumer program. We can’t let them just run on autopilot if we want to keep our members. Here are 10 tips to consider that will strengthen both our wine club and our relationships with our members for a successful wine club program. Customize our club One size does not fit all. Traditionally, we expected our club members to take the wines we want to sell, and that was that. Nowadays, every business is customizing to let customers get what they want and we need to do the same. If we want to keep… Read more »