Getting the Guest Count Right – WISE Best Practices

Data is King. Every marketing guru out there is shouting that from the mountain tops. What is a small winery with limited resources to do to understand their data? It all starts with quality and consistency of data capture. Let’s dive into a few best practices that wineries of every size can employ starting today to measure DTC conversion. Make it Easy In our industry, it all begins with the guest count. When it is easy to capture, you will find that your frontline staff will be more likely to consistently and accurately track the information. While there are several… Read more »

10 Ways to Surprise & Delight

In the past 5 years, we’ve seen a trend with our mystery shopping and the experiences wineries are providing. It used to be the exception, not the rule, when we would see a host surprise and delight a guest beyond their expectations. In the past, we used the ‘bonus pour’ to wow our visitors. But today’s consumers are getting more savvy and have higher expectations, so our new goal becomes to surprise and delight every guest beyond that extra splash. WISE Best Practice: Exceed every guest’s expectations on every visit by formally choreographing these elements of surprise and delight into… Read more »