Team & Coaches

Our Team

The WISE core group of coaches are each leaders in their field of expertise. Like WISE’s founder, they are dedicated to raising the bar for consumer direct and management excellence in the wine industry.

Lesley Berglund

Co-Founder & Chairman, WISE

Jennifer Warrington

The Glue, WISE

Liz Mercer

Judd’s Hill GM WISE Coach & Content Developer
Audrey Taylor headshot

Audrey Taylor

WISE Administrative Assistant

Jordynn Slater

WISE Administrative Assistant
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Nicole Streets

The Switchblade – WISE Administrative Assistant

Coaches at WISE

Our courses are led by highly qualified coaches; each an expert is his or her own subject matter.

  • Lesley Berglund, Co-Founder & Chairman, WISE | Learn More
  • Susan DeMatei, Owner, WineGlass Marketing | Learn More 
  • Kristine Bono, Adjunct Professor at Texas Tech | Learn More
  • Jennie Gilbert, Founder of RedChirp | Learn More
  • Dave Johnson, Wine Industry DTC Professional | Learn More
  • Rob Lorenz, Director of DTC Sales & Marketing, Talisman Wines| Learn More
  • Liz Mercer, General Manager, Judd’s Hill Winery | Learn More
  • Chris Puppione, Regional Key Account Manager, Coravin | Learn More
  • Jordan Rudy, VP Business Strategy, VinoPRO | Learn More
  • Jennifer Warrington, The Glue, WISE | Learn More
  • Geni Whitehouse, CPA | Learn More
  • LaQuita Cleare, CEO, Clear Communication Academy | Learn More

Remote, Core Team at WISE:

Jennifer Warrington, The Glue | Learn More

Liz Mercer, Content Development & Coach | Learn More

Lesley Berglund, Co-Founder & Chairman | Learn More

Nicole Streets, The Switchblade/Admin Assistant| Learn More

Audrey Taylor, Admin Assistant | Learn More