WISE Coach

Dave Johnson

Wine Industry DTC Professional

David Johnson brings extensive experience in assessment, development, and education in all aspects of Guest Services and Facility Operations. He has conducted audits of guest services and facility operations for numerous wineries to offer recommendations on how to improve efficiencies, enhance guest’s experiences, and increase overall profitability. He has designed, produced, and facilitated training experiences that provide practical application and immediate transferability in the work environment.

David has a successful career working in the wine industry for over 25 years. He has worked in the trenches as the Hospitality Director at Quixote Winery with general management responsibilities for overseeing overall winery operations. He worked as the Hospitality Director at Larson Family Winery and with his success creation of marketing strategies, cost controls, and organizational development the winery experienced an immediate increase in its profits. As the Consumer Direct Manager he breathed new life into the consumer direct functions at The Hess Collection Winery, and before that he was the Visitor Center Manager at Domaine Carneros Winery for a number of years.

David’s accolades include: 2010 Best Places Northern California Guide Book, 2009 Fodor’s Travel Guides ‘Top Picks Napa Valley’, 2009 Frommer’s Travel Guides ‘Top Picks Napa Valley’, 2009 Great Wine Capitals Bay Area Award for ‘Most Innovative Wine Tourism Experiences’, and 2009 North Bay Business Journal Book of Lists, ‘Who’s Who in Wine Hospitality.