WISE Instructor

Sonyia Grabski

DTC Consultant; VP, Sales & Marketing, Cornerstone Cellars

With more than 15 years of experience in direct-to-consumers wine sales, Sonyia Grabski is a prime thought leader and amplifier in identifying market trends, innovative DTC approaches in the wine industry, which includes wine sales programs and consumer targeting, acquisition and retention.  Her programs are supported by effective and thorough marketing tactics to support long-term growth and profitability, for the company and brand’s essential messaging.   Over the course of Ms. Grabski’s career she has over seen DTC sales and marketing for Constellation Wines, Terlato Wine Group, Visit Napa Valley and is currently the Vice President of Sales & Marketing at Cornerstone Cellars as well as managing her own consulting business which provides DTC strategies for companies including Iron Horse, Bonny Doon, Highway 12 and VinoPro.