Susan DeMatei founded WineGlass Marketing with a goal to help wineries benefit from direct marketing. WGM is the largest full-service direct marketing agency for the adult beverage space. The company handles a wide range of DTC, B2B and trade clients that produce everything from wine to printing to software to coffee. Susan poured 30 years of luxury marketing experience into WGM from her background in consumer marketing for technology and wine brands. Now in its 9th year, WGM has over 20 employees and 30 clients. Susan currently is the strategic lead on most of the agency’s clients, and continually on the lookout for developing channels and new marketing ideas to bring to WGM’s clients.