Team Coaching

Team and/or One-on-One Coaching

All training can be presented in a schedule that works for attendees (over one full day, 2-hour segments over multiple weeks, etc.) Costs vary depending on content and training time.)  Most of the training is based on standards that are covered in the 7 Secrets of Professional Selling or our WISE #111 Tasting Room Professional, so it is highly recommended attendees for training have completed either course first. A sample of training content below:

TASTING ROOM Focus

DTC Focus

  • 7 Secrets of Professional Selling
    • Leveraging Your Brand to help Sell
    • Understanding Your Guest to help Sell
    • Building Rapport to help Sell
    • Noticing Buying Signals
    • Features & Benefits to Sell Wine, Wine Club & Data Capture
    • WISE Triple Score
    • Codifying Successes
  • PHONE/EMAIL:
    • Designing Offers
    • Creating Lists
    • Inbound Calls
    • Outbound Calls
  • HOSPITALITY:
    • Role or Back-of-House/Support Staff
    • 5 Steps – Great Customer Service
    • Service vs. Hospitality
    • Surprise & Delight
    • Anticipating Guests’ Needs
    • Feedback: Breakfast of Champions
    • Saying ‘No’ Gracefully
    • Empowering Staff on ‘Yes’
  • MANAGEMENT/LEADERSHIP:
    • DTC Metrics Overview
    • DTC Metrics Dashboard
    • Staff Compensation Programs
    • Change Management
    • Hiring Winners/Superstars
    • Motivating Staff
    • OnBoarding
    • Presenting Ideas to Management
    • Team Building / Team Players
    • Time Management and Delegating
    • Teamwork & Communication
  • SALES:
    • Consultative Sales Process
    • Buyers’ Continuum
    • Buying Signals
    • Planting Sales Seeds
    • Features & Benefits Selling
    • Fear of Sales
    • Wine Buyer Profiles
    • Creating the Emotional Connection to Drive Sales & Loyalty
  • WINE CLUB:
    • Attrition /¬†Retention
    • Driving incremental Club Revenue
    • Effective Communication
    • Successful Events
    • Launching New
    • Leveraging Phone & Other Channels
  • TR MANAGEMENT:
    • Train-the-Trainer
    • Guest Journey Mapping Workshop
    • ¬†Driving Qualified Traffic.
  • BRAND:
    • Storytelling Workshop
    • 3 Brand Points / Pillars
    • Soundbites
  • Building Rapport:
    • Beyond Analogies
    • Storytelling
    • Open-Ended Questions
  • MORE:

WISE currently has over 75, 8-hour days of content, so we gladly accept the challenge of finding content to fit your training needs!