Team and/or One-on-One Coaching
All training can be presented in a schedule that works for attendees (over one full day, 2-hour segments over multiple weeks, etc.) Costs vary depending on content and training time.) Most of the training is based on standards that are covered in the 7 Secrets of Professional Selling or our WISE #111 Tasting Room Professional, so it is highly recommended attendees for training have completed either course first.
A sample of training content below:
TASTING ROOM Focus
7 Secrets of Professional Selling:
- Leveraging Your Brand to help Sell
- Understanding Your Guest to help Sell
- Building Rapport to help Sell
- Noticing Buying Signals
- Features & Benefits to Sell Wine, Wine Club & Data Capture
- WISE Triple Score
- Codifying Successes
HOSPITALITY:
- Role or Back-of-House/Support Staff
- 5 Steps – Great Customer Service
- Service vs. Hospitality
- Surprise & Delight
- Anticipating Guests’ Needs
- Feedback: Breakfast of Champions
- Saying ‘No’ Gracefully
- Empowering Staff on ‘Yes’
SALES:
- Consultative Sales Process
- Buyers’ Continuum
- Buying Signals
- Planting Sales Seeds
- Features & Benefits Selling
- Fear of Sales
- Wine Buyer Profiles
- Creating the Emotional Connection to Drive Sales & Loyalty
TR MANAGEMENT:
- Train-the-Trainer
- Guest Journey Mapping Workshop
- Driving Qualified Traffic.
Building Rapport:
- Beyond Analogies
- Storytelling
- Open-Ended Questions
DTC Focus
PHONE/EMAIL:
- Designing Offers
- Creating Lists
- Inbound Calls
- Outbound Calls
MANAGEMENT/LEADERSHIP:
- DTC Metrics Overview
- DTC Metrics Dashboard
- Staff Compensation Programs
- Change Management
- Hiring Winners/Superstars
- Motivating Staff
- OnBoarding
- Presenting Ideas to Management
- Team Building / Team Players
- Time Management and Delegating
- Teamwork & Communication
WINE CLUB:
- Attrition / Retention
- Driving incremental Club Revenue
- Effective Communication
- Successful Events
- Launching New
- Leveraging Phone & Other Channels
BRAND:
- Storytelling Workshop
- 3 Brand Points / Pillars
- Soundbites
MORE:
WISE currently has over 80, 8-hour days of content, so we gladly accept the challenge of finding content to fit your training needs!