Team Coaching

Team and/or One-on-One Coaching

All training can be presented in a schedule that works for attendees (over one full day, 2-hour segments over multiple weeks, etc.) Costs vary depending on content and training time.)  Most of the training is based on standards that are covered in the 7 Secrets of Professional Selling or our WISE #111 Tasting Room Professional, so it is highly recommended attendees for training have completed either course first.

A sample of training content below:


7 Secrets of Professional Selling:

  • Leveraging Your Brand to help Sell
  • Understanding Your Guest to help Sell
  • Building Rapport to help Sell
  • Noticing Buying Signals
  • Features & Benefits to Sell Wine, Wine Club & Data Capture
  • WISE Triple Score
  • Codifying Successes


  • Role or Back-of-House/Support Staff
  • 5 Steps – Great Customer Service
  • Service vs. Hospitality
  • Surprise & Delight
  • Anticipating Guests’ Needs
  • Feedback: Breakfast of Champions
  • Saying ‘No’ Gracefully
  • Empowering Staff on ‘Yes’


  • Consultative Sales Process
  • Buyers’ Continuum
  • Buying Signals
  • Planting Sales Seeds
  • Features & Benefits Selling
  • Fear of Sales
  • Wine Buyer Profiles
  • Creating the Emotional Connection to Drive Sales & Loyalty


  • Train-the-Trainer
  • Guest Journey Mapping Workshop
  • Driving Qualified Traffic.

Building Rapport:

  • Beyond Analogies
  • Storytelling
  • Open-Ended Questions

DTC Focus


  • Designing Offers
  • Creating Lists
  • Inbound Calls
  • Outbound Calls


  • DTC Metrics Overview
  • DTC Metrics Dashboard
  • Staff Compensation Programs
  • Change Management
  • Hiring Winners/Superstars
  • Motivating Staff
  • OnBoarding
  • Presenting Ideas to Management
  • Team Building / Team Players
  • Time Management and Delegating
  • Teamwork & Communication


  • Attrition / Retention
  • Driving incremental Club Revenue
  • Effective Communication
  • Successful Events
  • Launching New
  • Leveraging Phone & Other Channels


  • Storytelling Workshop
  • 3 Brand Points / Pillars
  • Soundbites


WISE currently has over 80, 8-hour days of content, so we gladly accept the challenge of finding content to fit your training needs!