Upcoming Events

This course is for managers who need to understand the metrics behind a successful Direct To Customer (DTC) program, from winery owners and general managers to DTC managers.

WISE in partnership with RedChirp have combined efforts to help wineries elevate their communications via text messaging.

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness.

Data Mining & Outreach Strategies Using Email, Phone and SMS

This is a deep-dive into the tactical, day-to-day issues of the wine club. It focuses on wine club operational efficiencies from data management to club administration. Emphasis will be on metrics and customer service proficiency as well as optimizing service provider relationships. After completing this course, wine club professionals will have the skills they need to exceed the expectations of every customer – whether internal or external to the winery.

Join us to delve deep into the art and science of road show events, where you'll gain invaluable expertise to plan, execute, and measure success.

Build confidence, clarity, and presence in everyday guest interactions. WISE #120 Public Speaking Fundamentals is a highly interactive virtual course designed for winery tasting room and frontline staff who want to feel more confident speaking with guests, colleagues, and small groups.

In this leadership workshop, enhance your skills with better coaching and mentoring your team for even better results.

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness, winery employees seeking a better understanding of tasting room best practices, and those with no industry experience seeking a position in a winery tasting room.

This course is designed for Wine Club Managers who want to increase their effectiveness. It will also benefit other winery managers seeking to understand Wine Club best practices and those who need multiple Level II WISE Certificates to begin their Level III DTC Leadership coursework. It is also ideal for winery employees moving into Wine Club Management.