Upcoming Events

Why Does WISE Certification Have Requirements?

WISE Certification is designed to mean more than simply completing a class. It represents a consistent professional standard.

Certification requirements ensure that every WISE Certified professional has a shared foundation of knowledge and skills, regardless of their winery, role, or previous experience. This allows our courses to build on common concepts and gives employers confidence in what a WISE Certification represents.

Some certifications therefore include foundational coursework, test-out options, or industry requirements in addition to the primary course. These aren’t intended to create extra hurdles. They’re there to protect the value and credibility of the certification.

You can take a WISE class to build your skills. When you earn WISE Certification, you’re demonstrating that you’ve met a broader professional standard.

Because certification should mean something.

  • 30
    Sep

    WISE #302 Mastering Incentive Compensation

    Online
    3 hours, 30 minutes, 09:00 AM PDT - 12:30 PM PDT
    Thinking about creating or updating your incentive compensation program (ICP)? In this leadership workshop, attendees will learn how to think through and develop or enhance an ICP for team members to encourage them towards behavior that will drive the business needs.
    • $600.00 excl. Tax
  • 01
    Oct

    WISE #222 Roadshow Events

    Online
    Oct 1
    Join us to delve deep into the art and science of road show events, where you'll gain invaluable expertise to plan, execute, and measure success.
    Session information
    Sessions
    Session 1
    Thu 01 Oct 09:00 PDT - Thu 01 Oct 12:30 PDT
    Online
    • $425.00 excl. Tax
  • 03
    Nov

    WISE #111 Tasting Room Professional Certification

    Online
    Nov 3, 4, 5 & 12
    This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness, winery employees seeking a better understanding of tasting room best practices, and those with no industry experience seeking a position in a winery tasting room.
    Session information
    Sessions
    Session 1
    Tue 03 Nov 09:00 PST - Tue 03 Nov 12:00 PST
    Online
    Session 2
    Wed 04 Nov 09:00 PST - Wed 04 Nov 12:00 PST
    Online
    Session 3
    Thu 05 Nov 09:00 PST - Thu 05 Nov 12:00 PST
    Online
    Session 4
    Thu 12 Nov 09:00 PST - Thu 12 Nov 12:30 PST
    Online
    • $450.00 excl. Tax
  • 03
    Nov

    WISE #211 Tasting Room Management Certification

    Online
    Nov 3, 4, 5, 10, 12 & 13
    This certification class is designed for current Tasting Room Managers who want to increase their effectiveness. It will also benefit winery managers seeking a better understanding of tasting room best practices and those who need multiple WISE Level II Certificates to begin their Level III DTC Leadership coursework. This course is also a valuable resource for those with tasting room experience who are seeking to expand their role.
    Session information
    Sessions
    Session 1
    Tue 03 Nov 09:00 PST - Tue 03 Nov 12:00 PST
    Online
    Session 2
    Wed 04 Nov 09:00 PST - Wed 04 Nov 12:00 PST
    Online
    Session 3
    Thu 05 Nov 09:00 PST - Thu 05 Nov 12:00 PST
    Online
    Session 4
    Tue 10 Nov 09:00 PST - Tue 10 Nov 12:00 PST
    Online
    Session 5
    Thu 12 Nov 09:00 PST - Thu 12 Nov 12:00 PST
    Online
    Session 6
    Fri 13 Nov 09:00 PST - Fri 13 Nov 12:30 PST
    Online
    • $725.00 excl. Tax
  • 17
    Nov

    WISE #201 Management Core

    Online
    Nov 17, 18, 19, 23, 24, Dec 1 & 2
    This comprehensive course is designed to raise the bar for wine industry leaders by sharpening communication and people management skills while building financial acumen. Note: WISE #201 is an opportunity to purchase WISE #202 People Management and WISE #203 Demystifying Finance & Accounting as a package for more cost-effective savings.
    Session information
    Sessions
    Session 1
    Tue 17 Nov 09:00 PST - Tue 17 Nov 12:00 PST
    Online
    Session 2
    Wed 18 Nov 09:00 PST - Wed 18 Nov 12:00 PST
    Online
    Session 3
    Thu 19 Nov 09:00 PST - Thu 19 Nov 12:00 PST
    Online
    Session 4
    Mon 23 Nov 09:00 PST - Mon 23 Nov 12:00 PST
    Online
    Session 5
    Tue 24 Nov 09:00 PST - Tue 24 Nov 12:00 PST
    Online
    Session 6
    Tue 01 Dec 09:00 PST - Tue 01 Dec 12:00 PST
    Online
    Session 7
    Wed 02 Dec 09:00 PST - Wed 02 Dec 12:30 PST
    Online
    • $775.00 excl. Tax
  • 17
    Nov

    WISE #202 People Management

    Online
    Nov 17, 18, 19 & 23
    This course is designed for anyone responsible for managing people or building teams. It is perfect for new managers with limited formal training and experienced managers who need a quick refresher on management basics.
    Session information
    Sessions
    Session 1
    Tue 17 Nov 09:00 PST - Tue 17 Nov 12:00 PST
    Online
    Session 2
    Wed 18 Nov 09:00 PST - Wed 18 Nov 12:00 PST
    Online
    Session 3
    Thu 19 Nov 09:00 PST - Thu 19 Nov 12:00 PST
    Online
    Session 4
    Mon 23 Nov 09:00 PST - Mon 23 Nov 12:30 PST
    Online
    • $675.00 excl. Tax
  • 24
    Nov

    WISE #203 Demystifying Finance & Accounting

    Online
    Nov 24, Dec 1 & 2
    This course is designed for non-financial people who want to understand business financial reports or budgets. It is ideal for anyone who is managing or controlling costs or who is accountable for financial or team results.
    Session information
    Sessions
    Session 1
    Tue 24 Nov 09:00 PST - Tue 24 Nov 12:00 PST
    Online
    Session 2
    Tue 01 Dec 09:00 PST - Tue 01 Dec 12:00 PST
    Online
    Session 3
    Wed 02 Dec 09:00 PST - Wed 02 Dec 12:30 PST
    Online
    • $550.00 excl. Tax
  • 02
    Dec

    WISE #200 Management Jumpstart

    Online
    Dec 2
    This course is designed for brand new managers to better understand their new responsibilities, professional expectations, and how to apply best practices. Attendees leave this course with a better understanding of the skills required to manage the people that drive a successful winery.
    Session information
    Sessions
    Session 1
    Wed 02 Dec 09:00 PST - Wed 02 Dec 12:30 PST
    Online
    • $450.00 excl. Tax
  • 08
    Dec

    WISE #113 Wine Club Professional Certification

    Online
    Dec 8, 9, 10 & 17
    This is a deep-dive into the tactical, day-to-day issues of the wine club. It focuses on wine club operational efficiencies from data management to club administration. Emphasis will be on metrics and customer service proficiency as well as optimizing service provider relationships. After completing this course, wine club professionals will have the skills they need to exceed the expectations of every customer – whether internal or external to the winery.
    Session information
    Sessions
    Session 1
    Tue 08 Dec 09:00 PST - Tue 08 Dec 12:00 PST
    Online
    Session 2
    Wed 09 Dec 09:00 PST - Wed 09 Dec 12:00 PST
    Online
    Session 3
    Thu 10 Dec 09:00 PST - Thu 10 Dec 12:00 PST
    Online
    Session 4
    Thu 17 Dec 09:00 PST - Thu 17 Dec 12:30 PST
    Online
    • $450.00 excl. Tax
  • 08
    Dec

    WISE #121 Advanced Tasting Room Professional Certification

    Online
    Dec 8, 9 & 16
    This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness.
    Session information
    Sessions
    Session 1
    Tue 08 Dec 09:00 PST - Tue 08 Dec 12:00 PST
    Online
    Session 2
    Wed 09 Dec 09:00 PST - Wed 09 Dec 12:00 PST
    Online
    Session 3
    Wed 16 Dec 09:00 PST - Wed 16 Dec 12:30 PST
    Online
    • $425.00 excl. Tax