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This is a deep-dive into the tactical, day-to-day issues of the wine club. It focuses on wine club operational efficiencies from data management to club administration. Emphasis will be on metrics and customer service proficiency as well as optimizing service provider relationships. After completing this course, wine club professionals will have the skills they need to exceed the expectations of every customer – whether internal or external to the winery.

This course is designed for employees of a winery or wine retailer who regularly talk to customers on the phone, winery customer service or call center employees who want to fine tune their effectiveness, and winery employees who wish to master customer service and phone sales best practices.

This course is for managers who need to understand the metrics behind a successful Direct To Customer (DTC) program, from winery owners and general managers to DTC managers.

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness, winery employees seeking a better understanding of tasting room best practices, and those with no industry experience seeking a position in a winery tasting room.

Join us to delve deep into the art and science of road show events, where you'll gain invaluable expertise to plan, execute, and measure success.

WISE in partnership with RedChirp have combined efforts to help wineries elevate their communications via text messaging.

This certification class is designed for current Tasting Room Managers who want to increase their effectiveness. It will also benefit winery managers seeking a better understanding of tasting room best practices and those who need multiple WISE Level II Certificates to begin their Level III DTC Leadership coursework. This course is also a valuable resource for those with tasting room experience who are seeking to expand their role.

This course is designed for brand new managers to better understand their new responsibilities, professional expectations, and how to apply best practices. Attendees leave this course with a better understanding of the skills required to manage the people that drive a successful winery.

This class is ideal for anyone who wants to master the art of public speaking (or overcome their fears).

This comprehensive course is designed to raise the bar for wine industry leaders by sharpening communication and people management skills while building financial acumen. Note: WISE #201 is an opportunity to purchase WISE #202 People Management and WISE #203 Demystifying Finance & Accounting as a package for more cost-effective savings.