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Why Does WISE Certification Have Requirements?

WISE Certification is designed to mean more than simply completing a class. It represents a consistent professional standard.

Certification requirements ensure that every WISE Certified professional has a shared foundation of knowledge and skills, regardless of their winery, role, or previous experience. This allows our courses to build on common concepts and gives employers confidence in what a WISE Certification represents.

Some certifications therefore include foundational coursework, test-out options, or industry requirements in addition to the primary course. These aren’t intended to create extra hurdles. They’re there to protect the value and credibility of the certification.

You can take a WISE class to build your skills. When you earn WISE Certification, you’re demonstrating that you’ve met a broader professional standard.

Because certification should mean something.

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  • 03
    Nov

    WISE #111 Tasting Room Professional Certification

    Online
    Nov 3, 4, 5 & 12
    This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness, winery employees seeking a better understanding of tasting room best practices, and those with no industry experience seeking a position in a winery tasting room.
    Session information
    Sessions
    Session 1
    Tue 03 Nov 09:00 PST - Tue 03 Nov 12:00 PST
    Online
    Session 2
    Wed 04 Nov 09:00 PST - Wed 04 Nov 12:00 PST
    Online
    Session 3
    Thu 05 Nov 09:00 PST - Thu 05 Nov 12:00 PST
    Online
    Session 4
    Thu 12 Nov 09:00 PST - Thu 12 Nov 12:30 PST
    Online
    • $450.00 excl. Tax
    Register
  • 03
    Nov

    WISE #211 Tasting Room Management Certification

    Online
    Nov 3, 4, 5, 10, 12 & 13
    This certification class is designed for current Tasting Room Managers who want to increase their effectiveness. It will also benefit winery managers seeking a better understanding of tasting room best practices and those who need multiple WISE Level II Certificates to begin their Level III DTC Leadership coursework. This course is also a valuable resource for those with tasting room experience who are seeking to expand their role.
    Session information
    Sessions
    Session 1
    Tue 03 Nov 09:00 PST - Tue 03 Nov 12:00 PST
    Online
    Session 2
    Wed 04 Nov 09:00 PST - Wed 04 Nov 12:00 PST
    Online
    Session 3
    Thu 05 Nov 09:00 PST - Thu 05 Nov 12:00 PST
    Online
    Session 4
    Tue 10 Nov 09:00 PST - Tue 10 Nov 12:00 PST
    Online
    Session 5
    Thu 12 Nov 09:00 PST - Thu 12 Nov 12:00 PST
    Online
    Session 6
    Fri 13 Nov 09:00 PST - Fri 13 Nov 12:30 PST
    Online
    • $725.00 excl. Tax
    Register
  • 08
    Dec

    WISE #121 Advanced Tasting Room Professional Certification

    Online
    Dec 8, 9 & 16
    This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness.
    Session information
    Sessions
    Session 1
    Tue 08 Dec 09:00 PST - Tue 08 Dec 12:00 PST
    Online
    Session 2
    Wed 09 Dec 09:00 PST - Wed 09 Dec 12:00 PST
    Online
    Session 3
    Wed 16 Dec 09:00 PST - Wed 16 Dec 12:30 PST
    Online
    • $425.00 excl. Tax
    Register
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