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This is a deep-dive into the tactical, day-to-day issues of the wine club. It focuses on wine club operational efficiencies from data management to club administration. Emphasis will be on metrics and customer service proficiency as well as optimizing service provider relationships. After completing this course, wine club professionals will have the skills they need to exceed the expectations of every customer – whether internal or external to the winery.

This course is designed for Wine Club Managers who want to increase their effectiveness. It will also benefit other winery managers seeking to understand Wine Club best practices and those who need multiple Level II WISE Certificates to begin their Level III DTC Leadership coursework. It is also ideal for winery employees moving into Wine Club Management.

This course is for managers who need to understand the metrics behind a successful Direct To Customer (DTC) program, from winery owners and general managers to DTC managers.

This class is ideal for anyone who wants to master the art of public speaking (or overcome their fears).