WISE #111

WISE #111 Tasting Room Professional Certification CourseMystery_Shopping_Image_1

Hours: 24
Cost: $700
Prerequisite: WISE #101 (or test out) and Responsible Hospitality Certification

About WISE #111

This 3-day class is designed to raise the level of sales and customer service skills for tasting room staff. The course builds on the information covered in 101 and provides more tips, tricks, and insights needed to fine-tune in-person sales, communication skills, and advanced wine tasting and service techniques.

In this course, students will learn to:

  • Cultivate loyal fans
  • Deliver optimal service
  • Understand and recognize buying cues and behaviors
  • Set the stage for successful selling
  • Build rapport and tell stories
  • View sales in a positive light
  • Handle visitors responsibly
  • Compare and evaluate different experiences
  • Keep score of their DTC metrics

Students leave this course armed with the tools they need to create the kinds of positive guest experiences that lead to long term relationships and, ultimately, increased sales.


Who Should Take This Course?

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness, winery employees seeking a better understanding of tasting room best practices, and those with no industry experience seeking a position in a winery tasting room.

Note: Seasoned wine industry professionals may be able to test out of this course as a pre-requisite for WISE #211 Tasting Room Management course. Click here to test out of #111.