WISE Cabinet

In 2019, we launched the WISE Winery Cabinet, a leadership forum designed specifically for winery leaders. The response was overwhelming, and word quickly spread. Now, by popular demand, we’re thrilled to extend this transformative experience to wine industry vendors, service providers and wine adjacent businesses like yours through the WISE Cabinet Program.

Why Join?

Imagine being part of an exclusive group of industry peers – leaders who, like you, are committed to growth and excellence. The WISE Winery Cabinet combines invaluable peer-to-peer learning with cutting-edge leadership development, providing a trusted space to exchange ideas, solve challenges, and gain actionable insights.

Program Highlights

• Exclusive Membership: Participation is by invitation only.
• Tailored Forums: Each Cabinet is composed of wine industry leaders who have a core experience base in common, fostering a safe, collaborative environment.
• Expert Moderation: Sessions are facilitated by a certified WISE Moderator, ensuring productive and insightful discussions.
• Convenient Format: Cabinets meet virtually, monthly, for two hours, making it easy to prioritize your professional growth.

Cabinet Levels

Each Cabinet will include 8 to 10 peer members plus a moderator. There are different Cabinet categories and tiers – you will be matched with the one that best fits your own experience base:

Category 1: Winery Forums: Executive Leadership, DTC Masters, Focused Groups (like HR, Marketing, etc.) and DTC Leaders.

• Executive Leadership Forum – for owners, CEOs, presidents and general managers of wineries and wine-related companies Cost $3,000 per year.
• DTC Masters Forum – for experienced winery DTC executives who are in charge of all DTC channels at their winery including tasting room, wine club, online, events, etc. Cost $3,000 per year.
• DTC Leaders Forum – for experienced winery DTC managers with various expertise including tasting room managers, wine club managers, online / ecommerce managers, digital media managers, event managers, CRM managers, etc. Cost $1,900 per year.

Category 2: Wine Industry Forums:  Includes vendors, service providers and other wine-adjacent businesses – each group includes non-competitive members.

• Wine Industry Executive Leadership Forum – for owners, CEOs, presidents and general managers wine-related businesses. Cost $3,000 per year.
• Wine Industry Leaders Forum – for experienced customer-facing management professionals in wine-related businesses. Costs $1,900 per year.

Team Investment Savings:

• 3 – 4 Cabinet Members = 10% discount
• 5+ Cabinet Members = 15% discount

What You’ll Gain

• A trusted board of advisors to support and challenge you
• Powerful networking opportunities with industry peers
• Access to WISE’s proven leadership development programs
• A safe environment for idea exchange and solutions-based feedback
• Ongoing executive education tailored to the wine industry
• A renewed commitment to your personal and professional growth

Why it Matters

This isn’t just another networking group – it’s an investment in your leadership journey and your business’s success. The WISE Winery Cabinet empowers you to lead with confidence, unlock new opportunities, and drive meaningful growth.

Are you ready to elevate your leadership and make a lasting impact?

Next Steps

Follow these steps:

1. Please contact WISE for more information: Jennifer@wineindustrysaleseducation.com
2. We will contact you to discuss placement opportunities.
3. Upon acceptance into a Cabinet, please confirm your participation with payment of the annual fee.
4. Confirm alignment of members for your new Cabinet group – we’ll want to ensure there are no conflicts of interest or issues between members.
5. Attend your first WISE Cabinet kickoff meeting!