Born and raised in the heart of the wine industry in Healdsburg, CA, Jordan’s journey in the world of wine began over 20 years ago. He started his career on the frontlines of esteemed wineries such as Michael Schlumberg and Chateau Souverain, where his passion for direct-to-consumer wine sales was ignited. Eager to broaden his understanding of the industry, Jordan dedicated five years to managing wholesale accounts throughout Sonoma County with Bronco Wine Company.
Jordan earned his MBA in Wine Business from Sonoma State University and currently serves as the Vice President of Business Strategy at VinoPRO. In this role, he enjoys the privilege of collaborating with wineries of all sizes, assisting them in the development and expansion of their direct-to-consumer sales channels.
During his downtime, you’ll find him in Santa Rosa with his wife and two sons, reveling in the natural beauty and all the unique aspects that make wine country truly special.