Strong Leaders. Healthy Teams. Successful Wineries.

Educating wine industry professionals through virtual & in-person classes, training, and more. Let us help you succeed!

Upcoming Course Schedule

Welcome To WISE!

Wine Industry Sales Education

WHY: We believe a rising tide lifts all boats and that the wine industry deserves strong leaders, healthy teams, DTC mastery and winery success.

HOW: We serve by continually raising the bar for professionalism and leadership in the wine industry. We provide opportunities for experiential learning that changes behavior.

WHAT: We are wine industry leaders in professional development, focused on both DTC & General Leadership. We provide Relevant Classes, Mystery Shopping, Coaching, Consulting and Cabinet Programs.

At WISE, we offer a variety of courses, workshops, and coaching that are interactive and hands-on to help enhance your skills and advance your career.

Courses are designed to deliver take-home value using real-life, relevant examples through a combination of lecture, group exercises, and role play, these classes build on existing skills and teach best practices for meeting the demands of today’s changing DTC marketplace.

Courses are live – offered in-person and remotely – so that attendees gain ideas and insights as well as access to a community of their peers. With a true understanding of the value of our attendees’ time, our courses are succinct, efficient and targeted, covering maximum material in a minimum of time.

Contact us for more information and get started on your wine industry career today!

Tasting Room Classes

Own the tasting room experience. Learn how to motivate your customers and maximize your sales in our virtual classes.

Management Classes

So now you’re a manager. Successful strategies for effective leadership in core DTC positions: Hospitality, tasting room, event, wine club and online. Join our online training today!

Mystery Shopping

True stories of the customer experience. Unbiased mystery shoppers identify strengths and uncover weaknesses. Our questionnaire gives you the feedback for moving the needle in all your DTC channels.

Coaching Packages

We offer a number of custom coaching and training packages to meet different needs and budgets - in person or virtual.