Welcome to the WISE Academy.

The WISE Academy is the only wine industry education, training and certification program dedicated solely to direct-to-consumer sales and marketing. Developed by 30 vintners and industry experts, the WISE curriculum offers comprehensive instruction for every level, from new employee to CEO. Relevant courses cover the Tasting Room, Inside Sales, Events Management, Wine Club, Online Marketing, Responsible Hospitality, plus executive and leadership programs.

Students
•  Accelerate Your DTC Career with WISE Certification
•  Build Skills through the Robust, Sequential Curriculum
•  Increase your confidence and professionalism with transferable skills

Wineries
•  Raise Your Winery's DTC Professionalism, Sales
•  Improve Standards using a Curriculum Developed by Experts
•  Participate in the WISE Futures Program to Lower Costs