Selling Wine Clubs

Selling Your Wine Club Is your tasting room one of the 20%? Our mystery shopping benchmarks show that only 20% of local tasting room staff is effectively selling wine clubs. Eventually, someone on your team needs to seal the deal by asking for the wine club sign up. But the real work begins earlier. From the moment a guest enters your tasting room, you can be selling wine clubs – without saying a word. Have you got signage that designates a special area for wine club or VIP members only? Does your price list include regular and “club member only”… Read more »