Visual Merchandising

Visual Merchandising        What does our tasting room say about our brand? The tasting room is the mirror and reflects the company’s standards, brand, and image. Creating an environment that not only reflects this but also will attract, engage, and motivate the customer towards making a purchase is largely reliant on effective visual merchandising. Visual merchandising utilizes displays, color, lighting, smells, sounds, digital technology and interactive elements to catch customers’ attention and persuade them to make purchases. It’s a mix of art, inspiration, space planning and thoughtful attention to detail. It is part of “silent selling” which, along with presentation of… Read more »