Tasting Room Roadmap

Tasting Room Roadmap to Success Do you go to the beach and not bring a towel? We’re ready for summer – are you? After thousands of mystery shops, we’ve learned a lot (and are still learning). Based on our findings, we have come up with some best practices for the tasting room that can be used as a roadmap to success this season. Five tips to tasting room success: 1. Don’t Let Your Backstage Show Backstage refers to the ‘performance’ concept of where the “front stage” is the guest experience – everything the guest sees, hears, touches, smells – and… Read more »