WISE #222 Roadshow Events

Are you concerned about navigating the ever-evolving wine industry landscape?  Are you ready to uncover the secrets to driving robust direct-to-consumer (DTC) revenue and reducing dependence on your tasting room? Join us to delve deep into the art and science of road show events, where you'll gain invaluable expertise to plan, execute, and measure success. With insights from industry experts and illuminating case studies, you'll be equipped to seize untapped opportunities, enrich customer interactions, and significantly amplify your revenue. Don't miss out on the chance to revolutionize your winery's DTC sales strategy.

Explore how to build your DTC customer base – while also decrease your tasting room dependence – by learning how to plan and execute successful road show events.  Understand the essential components of successful road show events, including marketing, champion engagement, location selection, event planning, staffing, and customer engagement and sales success tips. Learn how to track and measure the success of DTC road show event initiatives effectively, including sales, customer engagement, new customer acquisition, and ROI, providing the tools to make data-driven decisions. Attendees will hear winery case studies and real-life examples of wineries that have excelled with road show events and related strategies to gain practical insights for their own winery, regardless of size.