Better Branding – Part I

Part I of Better Branding through Consumer Direct Big Boy Brands – What can we learn? What is this esoteric thing is called brand?  Do you have to have an MBA to understand it?  Do you have to have deep pockets to really leverage it? We dedicate many lessons during our WISE Academy certification course to help winey DTC team members tell a better brand story – to have their brands do more of the heavy lifting in creating a memorable guest experiences and in selling more wine.  But “teaching” how to leverage our brands can get a bit …. Read more »