With the New Year fast approaching, we have a fresh slate and a chance to start the year off right. As the saying goes “If you don’t know where you’re going, any bus will take you there.” Even if our organization is clear on where we are going, we will…
More quality, not quantity please. It’s November. Harvest is wrapping up. Visitor traffic is slowing way down. Now what? How are we going to drive winter tasting room sales with so little traffic? Remember the number of visitors doesn’t matter nearly as much as the quality of the traffic. Qualified…
Pour & Ignore The phrase “pour and ignore” is not how you want people to refer to your tasting room experiences. Sure, on a busy weekend afternoon, it becomes a challenge to give each customer undivided attention, but this should be the exception not the rule. We know from hundreds…
We often talk about the Disney concept of “Everything Speaks” – a concept that suggests that service is manifested everywhere your organization touches the customer. These touch points affect the customers’ perception of your brand and puts them in a mood or a frame of mind that can affect their…
Common Brand Fumbles in the Tasting Room – How to avoid them? The biggest challenges – that we have seen when mystery shopping hundreds and hundreds of wineries – are two areas where a winery’s brand seems inconsistent and sends mixed messages to the consumer. These are what we call…
Big Boy Brands – What can we learn? What is this esoteric thing is called brand? Do you have to have an MBA to understand it? Do you have to have deep pockets to really leverage it? We dedicate many lessons during our WISE Academy certification course to help winey…
Differentiating Your Brand – It’s harder than you think! Defining your brand and making sure the messaging is consistent means being clear on what is most important to your brand. Three Key Brand Points The first step is to decide on three – and only three – key points. Make…
What makes your winery different than your neighbors’? Your story? Your wines? Your location or venue? Making your winery stand out as different from the hundreds of other wineries is more of a challenge than you might think. What makes your brand different from your neighbors and other wineries sells…
Good sales people know that to sell, it’s more than a good presentation on your product. Great sales people know selling requires active listening. Stop talking at your customer and create a dialog to talk with your customer. This builds relationships by creating engagement and trust. But, you can’t have a conversation without asking…