Beyond the Pour

Beyond the Pour Pour & Ignore The phrase “pour and ignore” is not how you want people to refer to your tasting room experiences. Sure, on a busy weekend afternoon, it becomes a challenge to give each customer undivided attention, but this should be the exception not the rule. We know from hundreds of mystery shops that there is a huge correlation between the guest satisfaction and the interaction the guests have with winery staff, so more needs to be done in the tasting room than just pouring wine.  Merely Monologue A vast number of enthusiastic tasting room staff has… Read more »