Phone Sales

Is the Phone Ringing but Nobody is Home?

Is the Phone Ringing but Nobody is Home?

One of the fastest growing DTC channels is phone sales, yet too few wineries are focused on this.  Every time our phone rings – and not just calls to the sales team – it could mean money.  Are we doing everything we can to turn an interested caller into an…

Buying Signals

Buying Signals

Is your team “Cue-less” about customer buying signals? We’ve conducted hundreds of tasting room mystery shops and found that clear cues often go completely unnoticed by tasting room staff. These tell-tale signs might be verbal or more likely, 70% of the time, in fact; they are non-verbal. If your customer…