One of the biggest mistakes we see wineries make isn’t during a wine tasting experience at the winery. It’s what happens after the tasting. A guest visits, they enjoy the experience, perhaps they buy a few bottles, but they aren’t quite ready to join the wine club. Then they leave…and…
OND – these three letters have a BIG impact for wine industry professionals. October, November, December – the three busiest months of the year. The pursuit of annual sales targets, orchestration of corporate gifting initiatives, and the crafting of captivating events and strategic marketing endeavors to harness the holiday sales…
As we mentioned in our previous blog and content email, traffic is down everywhere. We can only do so much to increase our sales in the tasting room when the traffic is slow. We previously covered how to manage what we can control – our guest experience from start to…
As anyone who has watched Glengarry Glen Ross knows, sales is all about the premium leads. Where do those leads come from, and what are they used for? Another lesson from Glengarry Glen Ross, ABC…Always Be Closing: “Prospects don’t walk on the lot lest they want to buy”…once we close…
In 2020, we tried some new things. Pivot was the word. This year we started to settle in to the new normal, working in customer service during a pandemic. While some things have returned from the old ways, the new normal includes adaptations we made in response to the pandemic….
♫It’s the holiday season♫…well, almost! But we need to start thinking about it now (yes, before summer is really here). There are gifts and then there are corporate gifts. What’s the difference? REACH! Chances are when companies purchase gifting options, these gifts will be distributed to 10+ recipients in one…
Asking the Hard Questions The decision about whether to begin an Outbound Hospitality program – that is, initiating calls to your customers – is a difficult one. There is no question that an outbound program is advantageous for many reasons – the best reason is that it is a highly…
Are you utilizing outbound phone to generate sales to help off-set the lack of sales via your tasting room? Ecommerce and phone sales are the two main ways of gaining back revenue, but phone is the only way to really connect with your customers in real time. Whether we’re redeploying…
We all recognize the value and profitability of calling our wine club members and customers. It is a very personal and powerful touch point that amplifies the ever-important relationship with our customers. What may not be obvious is that a carefully planned and developed outbound calling program can yield profits…
Ring-Ring – Who’s There? Caller Communication Styles Every customer is different in their relationship with us, and in their relationship with wine. But most importantly, each one is also different in terms of their own behavior and communication styles, irrespective of us. We get lots of visual clues about this…