Top New Year’s Resolution for DTC Success in 2018: Go Granular

Top New Year’s Resolution for DTC Success in 2018: Go Granular Ready or not, here comes 2018! With a brand-spanking new year ahead of us, let’s see how we can raise the bar on our own performance, and execute on some new, actionable initiatives we didn’t get around to in 2017. If we have been paying attention to the data on our dashboards, it’s time to take a deeper dive by going granular. Tasting Room Data – Capture By Experience How many guest different experiences do we offer? Are they all working as we had intended? Many of us have… Read more »

Urgent vs Important

Urgent versus Important It’s a typical busy morning.  You arrive at your winery to find that the dishwasher is broken, you have a large group arriving at 11am, and the key team member you had scheduled to host them just called in sick.  Budgets are due in two weeks and you had been planning to spend the day working on them.  Do you now need to put this important work on the back burner? Make it this year’s resolution to focus on the important things. In the 1960s, Charles Hummel published a little booklet called Tyranny of the Urgent, and… Read more »