For years WISE has been collecting data on a variety of key best practices for the tasting room through our Mystery Shopping program. We’ve compiled the data from over 450 shops in 2022 and one thing that continues to come up as an opportunity for the industry as a whole…
Inspiration from one of the World’s Top Restaurants – Don Julio One of our WISE employees, Tristyne, was traveling last month and filling up her ‘hospitality well’. She just returned from an amazing trip to Argentina and came back with some great insights. This trip was full of amazing wines…
WISE wants everyone in the industry to aim for the WISE Tripe Score (ask for the order, invite to join the club, and collect contact data) every day because when we hit the triple score, our wineries make money! However, our mystery shopping data shows that’s not as realistic as…
Imagine this – you start your workday by looking at the first table reserved. “Ok – John Doe is coming in with 3 other people.” So, you look up John Doe in your system. Not only do you see his email address, but you see his wife’s name is Jane…
We’re in a bit of an unprecedented time right now. It may be hard to think about how to draw comparisons or benchmark the data from this past year or these past few months. That doesn’t mean we shouldn’t still crunch some numbers and look to Key Performance Indicators (KPIs)…
When reviewing metrics, one of the first lessons taught in any upper level finance class is “compared to what?” A young manager might present: “Wow, business is up 10% – the firm is doing great!” However, that is only a part of the story without truly understanding context and benchmarking….
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In reviewing more than 4,000 mystery shops and working actively with wineries every day, we’ve heard some remarkable myths out there. Most of the myths we hear are about why it’s a challenge (or ‘impossible’) to sell wine, sell the wine club, or ask people to join the winery mailing…
We all recognize the value and profitability of calling our wine club members and customers. It is a very personal and powerful touch point that amplifies the ever-important relationship with our customers. What may not be obvious is that a carefully planned and developed outbound calling program can yield profits…
Data is King. Every marketing guru out there is shouting that from the mountain tops. What is a small winery with limited resources to do to understand their data? It all starts with quality and consistency of data capture. Let’s dive into a few best practices that wineries of every…