Name a product and there is a now club for it: razors, socks, meal kits, and on and on. Just about anything can be delivered regularly to our door via a club or subscription plan, which can save time and money. As a result, we’ve become a bit jaded about…
Wine clubs are the lifeblood of our direct-to-consumer program. We can’t let them just run on autopilot if we want to keep our members. Here are 10 tips to consider that will strengthen both our wine club and our relationships with our members for a successful wine club program. Customize…
With the arrival of Daylight Savings Time, we know that it’s just a matter of weeks now until busy season starts. Let’s get ready to shine with these 10 tips. Great Greeting We only have one chance to make a great first impression, so we need to make sure that…
Is your brand in a holding pattern, waiting for a destination winery to be built? Perhaps your brand makes wine in a warehouse district with little organic foot traffic. Maybe there is a mountain range between your winery and where your target market is located. Whatever the reason, more and…
The last spring wine club shipment is finally out the door. Woohoo, it’s time to plan our summer vacation. Let’s have that well-deserved umbrella drink and relax for a while – at least an hour! OK, now that we’re all refreshed and ready to go, here’s what we want to…
Top 3 New Year’s Resolutions for DTC Success Cheers to the New Year! A brand new year is ahead of us, and we vow to do all those wonderful, productive things we didn’t get to do last year. As we set our sights on growing our business this year, let’s…
Top 10 Tips for Customer Survey Design Do you know what is really important to your customers? Surveys can be an important tool for gauging satisfaction with your brand, and for finding out what your customers truly value. They can be used to test loyalty and evaluate existing benefits, and…
Now that the weather is getting warmer in most of the country, it’s time to plant seeds in our gardens that will grow food and flowers in the months ahead. This annual ritual of spring renewal is a happy time for gardeners. For those of us who manage Tasting Rooms,…
Increasing traffic to our tasting room is a goal we all share. Sure, we know that we can drive in lots of bodies by offering 2 for 1 tasting coupons and other similar promotions, but driving in just anybody is not ideal: We want qualified guests who will love our…
When we think about increasing our tasting room sales, we often think about increasing the number of individuals coming through our winery doors. But does more traffic equal more sales? Surprisingly, more traffic can actually decrease sales – if we are not properly staffed and / or if they not…