Wine clubs are the lifeblood of our direct-to-consumer program. We can’t let them just run on autopilot if we want to keep our members. Here are 10 tips to consider that will strengthen both our wine club and our relationships with our members for a successful wine club program. Customize…
The last spring wine club shipment is finally out the door. Woohoo, it’s time to plan our summer vacation. Let’s have that well-deserved umbrella drink and relax for a while – at least an hour! OK, now that we’re all refreshed and ready to go, here’s what we want to…
Top 3 New Year’s Resolutions for DTC Success Cheers to the New Year! A brand new year is ahead of us, and we vow to do all those wonderful, productive things we didn’t get to do last year. As we set our sights on growing our business this year, let’s…
The Importance of Immersive Holiday Experiences With a successful harvest now behind us, it’s time to focus on our customers’ needs and wants for the holiday season. While most retailers have been planning for months for this all-important period, it’s not too late for us to come up with the…
3 Big Beefs, 3 Big Tenderizers If ever there were two teams who should be BFFs, it’s the Tasting Room and Wine Club staffs. Yet, far more often than we would like, we hear about the difficulties they have in communicating and working together to achieve common goals. These relationships…
Debbi Fields of Mrs. Fields Cookies has this motto: Good Enough Never Is. From this philosophy, she built a cookie business empire. Making people feel special and cared for, giving customers her very best, was a key ingredient in her recipe for success. In our world, great winery guest experiences are…
Ready or not, here comes a new year! With a brand-spanking-new year ahead of us, let’s see how we can raise the bar on our own performance, and execute on some new, actionable initiatives we didn’t get around to this year. If we have been paying attention to the data…
Tasting Room Managers all know this drill. It’s been a crazy busy day up until now, and the staff is finally catching their breath. Or it’s been a very slow day with few visitors and our staff is simply standing at the bar. Of course, this is exactly when we…
Our research at WISE, especially emphasized by our 1,500+ mystery shops in tasting rooms, is that when a guest has a great experience (the customer satisfaction is high), then they are more likely to purchase. In a nutshell, the better the guest experience, the greater potential for sales. Sounds easy,…
s your tasting room staff missing more than half of their opportunities to make a sale? From over 1,500 mystery shops conducted by the WISE Academy over the last five years, we have seen some major progress in the wine industry Direct-to-Consumer guest experience – which is often a winery’s…