We have all read the news this week and are well-aware of the effects of COVID-19 on the economy. As a DTC Manager, you may be feeling a bit of panic with the possibility of a weekend of cancelations ahead. We wanted to offer you some ideas to help offset…
In a survey conducted in January through March 2020, there were more than 200 survey respondents from across the United States and Canada giving feedback on tipping. The results? Most wineries allow tipping. When we looked at all respondents, 78% allow tipping. This was even higher in Washington and Oregon…
We know, in some regions, that traffic control is a real problem. Other areas – like Napa and Sonoma – are often looking for more qualified traffic into our wineries. And of course, when it comes to traffic levels in our tasting rooms, it sometimes seems like it’s either feast…
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In reviewing more than 4,000 mystery shops and working actively with wineries every day, we’ve heard some remarkable myths out there. Most of the myths we hear are about why it’s a challenge (or ‘impossible’) to sell wine, sell the wine club, or ask people to join the winery mailing…
A lively conversation among WISE instructors was triggered by a recent article about one of the hot trends we’re seeing – the changing interests of visitors to wine county. Although this article targets Napa specifically due to the number of visitors that come to this progressive region, it can be…
We all recognize the value and profitability of calling our wine club members and customers. It is a very personal and powerful touch point that amplifies the ever-important relationship with our customers. What may not be obvious is that a carefully planned and developed outbound calling program can yield profits…
Wine clubs are the lifeblood of our direct-to-consumer program. We can’t let them just run on autopilot if we want to keep our members. Here are 10 tips to consider that will strengthen both our wine club and our relationships with our members for a successful wine club program. Customize…
The hospitality industry – hotels, restaurants, and wineries – often uses mystery shopping as a tool to measure our service experiences in unbiased ways. It helps us understand what our customers perceive and experience, as well as what they understand about our brand. Statistics WISE provides mystery shopping as a…
In the past 5 years, we’ve seen a trend with our mystery shopping and the experiences wineries are providing. It used to be the exception, not the rule, when we would see a host surprise and delight a guest beyond their expectations. In the past, we used the ‘bonus pour’…