The West Coast has been enjoying all this rain – well over 150% of normal by some accounts. In true WISE fashion, there is a lesson to be learned as we typed this to the sounds of the storm outside. A common question on the news reports has been “Will…
Raise your hand if your winery enjoyed a spike in wine club acquisition in 2021. We have heard (and seen the metrics) that many wineries were able to not only keep their club members through 2020, but also saw an increase in acquisitions in 2021 with the increased traffic. Fantastic!…
A group walks in. They are greeted with a splash of wine and as they are seated, IDs are checked. The server comes by to introduce themself and break the ice. Shortly after introductions are made it becomes evident that this is not this groups first winery today. Uh-oh. One…
We’ve been hearing how visitation has been down over the last few months of summer and that has many wineries worried about their wine clubs. Since most members are converted to club from the tasting room, we need the traffic to acquire a lot of club members, but we also…
Think back to the first time you were a leader. Perhaps it was in 3rd grade PE class, and Mr. Kowolsky picked you, the quiet kid, to be team captain for the kickball game. What awesome power for eight-year-old you – you were calling all the shots; like if your…
On a recent trip, the flight attendant went through her normal drill as we prepared for takeoff. She had a wry sense of humor, having repeated the FAA instructions probably thousands of times during her career, and wanted to capture the attention of this groggy, sleep-deprived, and experienced traveler. After…
We’re good at what we do, so we’ve been promoted. Now what? We obviously have the skills to do the job, but what do we need to do to manage others for this job? Either way, in all the excitement, it appears the guidebook on this new role was misplaced,…
At WISE, we review A LOT of job postings in our industry. Over the years, we have seen it all, from ones we considered applying to ourselves, to some of the more, ahem…cringeworthy examples. From years of observations, we present a few best practices. The Position. Have we reviewed our…
In 2020, we tried some new things. Pivot was the word. This year we started to settle in to the new normal, working in customer service during a pandemic. While some things have returned from the old ways, the new normal includes adaptations we made in response to the pandemic….
Customer Loyalty is an ongoing relationship between us and our customers/guests with an emotional connection. The better the connection, the more willing a guest/customer is to engage with and repeatedly purchase from us – loyalty is a byproduct of the positive experiences we give them and build their trust in…