As we mentioned in our previous blog and content email, traffic is down everywhere. We can only do so much to increase our sales in the tasting room when the traffic is slow. We previously covered how to manage what we can control – our guest experience from start to…
There is a perfect storm brewing. It is time to batten down the hatches! A recurring theme is coming up in recent WISE conversations all over the country. From our friends in the New York Finger Lakes to wineries in Texas Hill Country, from Woodinville, WA to Temecula, CA we…
In 2020, we tried some new things. Pivot was the word. This year we started to settle in to the new normal, working in customer service during a pandemic. While some things have returned from the old ways, the new normal includes adaptations we made in response to the pandemic….
The last quarter of the year can be stressful one for ecommerce businesses even in the best of times. Unsurprisingly, this year is proving to be even more so with shipping delays and lack of guarantees of delivery times with our usual third-party shippers. How can we navigate these challenges…
Did you know that we, humans, fear change more than we fear death? Studies prove that change tops the list of things the human species dread. We are creatures of habit and dislike being faced with the unknown and the disruption of our routines. Change creates anxiety and uncertainty…
Get Prepared Now for a Successful 2020 Hiring Season We all know hiring and training is a huge investment, and if we don’t do it correctly, the cost is even greater, requiring more resources to find and train new team members (again), and creating productivity and morale issues among other…
Millennials – Entitled? Narcissistic? Or Misunderstood? Hiring & Motivating Millennials. Millennial. The buzz word in marketing, but what does it look like to hire and motivate this unique generation? According to studies, there are currently more Millennials in the workforce than any other generation. What marks Millennials as so different…
From over 500 WISE mystery shops over the last two years, we know that only one out of six tasting room professionals actually assesses customers’ buying needs and then adjust the conversation accordingly. Too many of your team members get stuck in “monologue mode” and miss the unique preferences, needs…