The reports are in, and traffic is down year on year (to date) in many regions. While all are hopeful it will return to at least 2019 levels, several WISE wineries are focusing on driving revenue beyond the tasting room. Here are three ways to drive revenue even when traffic…
OND – these three letters have a BIG impact for wine industry professionals. October, November, December – the three busiest months of the year. The pursuit of annual sales targets, orchestration of corporate gifting initiatives, and the crafting of captivating events and strategic marketing endeavors to harness the holiday sales…
It’s always important to make the most of every single guest walking through our tasting room door. While most wineries are hiring friendly staff with strong service hearts, sales skills continue to be an area of opportunity for our industry. Many people worry that selling wine is too pushy,…
When traffic is down, it’s important to make the most of every single guest walking through our door. While most wineries are hiring friendly staff with strong service hearts, sales skills continue to be an area of opportunity for our industry. Many people worry that selling wine is too pushy,…
Inspiration from one of the World’s Top Restaurants – Don Julio One of our WISE employees, Tristyne, was traveling last month and filling up her ‘hospitality well’. She just returned from an amazing trip to Argentina and came back with some great insights. This trip was full of amazing wines…
WISE wants everyone in the industry to aim for the WISE Tripe Score (ask for the order, invite to join the club, and collect contact data) every day because when we hit the triple score, our wineries make money! However, our mystery shopping data shows that’s not as realistic as…
Imagine this – you start your workday by looking at the first table reserved. “Ok – John Doe is coming in with 3 other people.” So, you look up John Doe in your system. Not only do you see his email address, but you see his wife’s name is Jane…
Imagine, out of all the fabulous wine growing regions in the world, out of the many wineries in our area, the guest has found their way into our tasting room – they have discovered us! Now is our chance. We have trained for this moment since the day we opened…
♫It’s the holiday season♫…well, almost! But we need to start thinking about it now (yes, before summer is really here). There are gifts and then there are corporate gifts. What’s the difference? REACH! Chances are when companies purchase gifting options, these gifts will be distributed to 10+ recipients in one…
Pivot Ross GIF from Pivot GIFs 2021 has not started much differently than 2020 with pivot, Pivot, PIVOT! One thing that is becoming clear as we continually adapt is that our guests are engaging in new ways, and teams that are succeeding are becoming more agile. We’ve heard from many…