Beyond Discounts: How Loyalty Points Drive Customer Retention for Wineries For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a…
Perspective is Everything: Are You Waiting or Winning? There are two ways to look at today’s tasting room traffic rollercoaster: You can dwell on empty seats, tight budgets, and yesterday’s numbers—or you can embrace uncertainty as the spark that ignites innovation, focus, and results. At WISE, we believe this is…
The reports are in, and traffic is down year on year (to date) in many regions. While all are hopeful it will return to at least 2019 levels, several WISE wineries are focusing on driving revenue beyond the tasting room. Here are three ways to drive revenue even when traffic…
OND – these three letters have a BIG impact for wine industry professionals. October, November, December – the three busiest months of the year. The pursuit of annual sales targets, orchestration of corporate gifting initiatives, and the crafting of captivating events and strategic marketing endeavors to harness the holiday sales…
It’s always important to make the most of every single guest walking through our tasting room door. While most wineries are hiring friendly staff with strong service hearts, sales skills continue to be an area of opportunity for our industry. Many people worry that selling wine is too pushy,…
When traffic is down, it’s important to make the most of every single guest walking through our door. While most wineries are hiring friendly staff with strong service hearts, sales skills continue to be an area of opportunity for our industry. Many people worry that selling wine is too pushy,…
Inspiration from one of the World’s Top Restaurants – Don Julio One of our WISE employees, Tristyne, was traveling last month and filling up her ‘hospitality well’. She just returned from an amazing trip to Argentina and came back with some great insights. This trip was full of amazing wines…
WISE wants everyone in the industry to aim for the WISE Tripe Score (ask for the order, invite to join the club, and collect contact data) every day because when we hit the triple score, our wineries make money! However, our mystery shopping data shows that’s not as realistic as…
Imagine this – you start your workday by looking at the first table reserved. “Ok – John Doe is coming in with 3 other people.” So, you look up John Doe in your system. Not only do you see his email address, but you see his wife’s name is Jane…
Imagine, out of all the fabulous wine growing regions in the world, out of the many wineries in our area, the guest has found their way into our tasting room – they have discovered us! Now is our chance. We have trained for this moment since the day we opened…