The reports are in, and traffic is down year on year (to date) in many regions. While all are hopeful it will return to at least 2019 levels, several WISE wineries are focusing on driving revenue beyond the tasting room. Here are three ways to drive revenue even when traffic…
Unlock the secrets to boosting wine club revenue and fortifying customer loyalty in this session on Wine Club Retention Strategy. Gain invaluable insights from industry leaders who have mastered the art of member engagement, growing club revenue, and ensuring your wine club thrives even in challenging times. Reality Check: Traffic…
I know the rent is in arrears The dog has not been fed in years It’s even worse than it appears But it’s alright… …We will survive While Jerry Garcia may have sung it nearly 40 years ago, it bears repeating. The news is full of doom and gloom for…
Unlock the Power of Deeper Data Segmentation in Winery Direct-to-Consumer Strategies!
Join us to delve deep into the art and science of road show events, where you’ll gain invaluable expertise to plan, execute, and measure success.
“Tasting Room Traffic is Down” or “Ecommerce Lowest Since 2019” or “Wine Club Attrition at All Time High” – these are not subject lines we’re unfamiliar with lately. There is a lot of doom and gloom being reported highlighting downward trends. However, as an industry, we’re prevailing and seeing a…
Spoiler Alert: You’re Not Alone Across multiple data resources, we’re hearing and seeing that with traffic down, so are club conversions. If attrition is also up, our clubs are shrinking! What can we do to increase conversion to club when guests come in? STATE OF OUR CURRENT RESOURCES – Logistics/Structure:…
Join us for a special WISE workshop in Willamette! This one-day workshop will cover tasting room best practices, as well as building and maintaining a strong team.