Wine Club

5 DTC Channels that Work!

5 DTC Channels that Work!

As we mentioned in our previous blog and content email, traffic is down everywhere. We can only do so much to increase our sales in the tasting room when the traffic is slow. We previously covered how to manage what we can control – our guest experience from start to…

Looking Towards 2022

Looking Towards 2022

In 2020, we tried some new things. Pivot was the word. This year we started to settle in to the new normal, working in customer service during a pandemic. While some things have returned from the old ways, the new normal includes adaptations we made in response to the pandemic….

Roll Out the Red Carpet – Member Events

Roll Out the Red Carpet – Member Events

Four Member-centric Event Styles & How To Maximize Each One As we approach harvest season, wine club members are looking for ways to engage and interact with their beloved wineries.  There are so many great ways to get your biggest fans involved and active in your brand with events.  The…

Wine Club Wellness Check

Wine Club Wellness Check

Hellooooo summer! Or as many club managers like to call it, ‘that sweet slice of daylight between spring and fall shipments’. Let’s take a moment to do a wine club wellness check! In addition to cleaning up lists, addressing declined cards, getting outstanding pick-ups out the door, here is a…

Wine Clubs – Past, Present Future

Wine Clubs – Past, Present Future

Several years ago, a major newspaper did a review of wine clubs, concluding that some “had become dumping grounds for excess inventory.” While that may have been partially true for some brands, it was not true for others. Nevertheless, the perception was out there, hanging in the air creating a…

COVID-Proof Your Wine Club

COVID-Proof Your Wine Club

How to Minimize Attrition Wine Clubs are the bread and butter of many wineries. Wine Clubs are the main, reliable channel for revenue that allows wineries to buy the grapes, make payroll, pay the overhead. The traditional way of building wine clubs has been through tasting room visits – that’s…