Hellooooo summer! Or as many club managers like to call it, ‘that sweet slice of daylight between spring and fall shipments’. Let’s take a moment to do a wine club wellness check! In addition to cleaning up lists, addressing declined cards, getting outstanding pick-ups out the door, here is a…
Several years ago, a major newspaper did a review of wine clubs, concluding that some “had become dumping grounds for excess inventory.” While that may have been partially true for some brands, it was not true for others. Nevertheless, the perception was out there, hanging in the air creating a…
How to Minimize Attrition Wine Clubs are the bread and butter of many wineries. Wine Clubs are the main, reliable channel for revenue that allows wineries to buy the grapes, make payroll, pay the overhead. The traditional way of building wine clubs has been through tasting room visits – that’s…
We have all read the news this week and are well-aware of the effects of COVID-19 on the economy. As a DTC Manager, you may be feeling a bit of panic with the possibility of a weekend of cancelations ahead. We wanted to offer you some ideas to help offset…
In a survey conducted in January through March 2020, there were more than 200 survey respondents from across the United States and Canada giving feedback on tipping. The results? Most wineries allow tipping. When we looked at all respondents, 78% allow tipping. This was even higher in Washington and Oregon…
How many guest experiences are too many? Are we confusing our visitors with too many choices? Consider this simple interaction in a restaurant regarding water: Would you like water? Yes Sparkling or still? Sparkling With ice or no ice? With ice Poured by a left-handed person or a right-handed…
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A lively conversation among WISE instructors was triggered by a recent article about one of the hot trends we’re seeing – the changing interests of visitors to wine county. Although this article targets Napa specifically due to the number of visitors that come to this progressive region, it can be…
We all recognize the value and profitability of calling our wine club members and customers. It is a very personal and powerful touch point that amplifies the ever-important relationship with our customers. What may not be obvious is that a carefully planned and developed outbound calling program can yield profits…
Name a product and there is a now club for it: razors, socks, meal kits, and on and on. Just about anything can be delivered regularly to our door via a club or subscription plan, which can save time and money. As a result, we’ve become a bit jaded about…